Navigating in a Networked Economy: Value Webs Reach a Tipping Point

"A network economy does not think in supply chain terms or in departmental boxes. It thinks and acts as a web of ideas, people, processes, markets, tools, environments. The parts and the whole grow stronger together. Threads weave together, forming new patterns, new connections, new capabilities. Producers, customers, and investors design, invent, build, market and sell as an ecosystem.

"Co-creation replaces the linear way of thinking and doing where each part gets it 'right' and passes it to the next part to get it 'right' who passes it on and so forth. ValueWeb communities work concurrently, changing 'hats' where appropriate, competing, cooperating ... constantly evolving to bring higher order solutions, people, and opportunities into the web." - Gail Taylor, 1998

boe2.jpgA decade ago I was introduced to a conceptual model of the networked enterprise that is now referred to as the "Value Web" model. Matt Taylor had been actively working with it and introducing it to MG Taylor clients since the 80's, but for the first time, executives and organizational leaders were beginning to embrace it. Today, in a world more fully immersed in the flows and fluidities of the networked economy, value web-like structures are becoming a mainstream means of organizing and getting things done. In the ongoing evolution and learning of how we organize and work together, this way of working is gaining fitness fast.

In essence, what I am suggesting here is that the idea of a "value web" has, after multiple trieswith each result feeding back into and changing the idea – escaped to a higher order. Whether its with the well-known, well-chronicled  Big Ideas such as Open Source, P2P and Web 2.0, or any of a vast array of less publicized but equally compelling experiments, value webs have moved from "model" to "paradigm" – a new way of seeing reality.

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Emerging Attractors for Escaping Communities

Structural coupling, then, is the process through which structurally-determined transformations in each of two or more systemic unities induces (for each) a trajectory of reciprocally-triggered change. This makes structural coupling one of the most critical constructs in autopoietic theory. -Encyclopedia Autopoietica

I have been thinking about the structural coupling processes that help create and define a community.

Of all the elements and relationships of elements that make up a community at any given time, those with the greatest attraction tend to produce the strongest coupling behavior. Which elements are the strongest at any given time is dynamic. Some elements and relationships of elements have appeared as strong coupling agents for hundreds or thousands of years. Others grow strong and dissipate with more fluidity.

At times, a new coupling agent or a new relationship among agents emerges and the social structure of the community undergoes a phase change -- a perturbation in which a new (relatively) stable-state is achieved.

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Community Escapes

I recently joined in with a gathering of people who have identified themselves within the Dialogue & Deliberation community. It marked the fourth community coming-together I've been involved in with Tomorrow Makers this year—each of a very distinct nature and intent. From each and from the collection as a whole, I'm left with a clear recognition of the growing interest in and sophistication of organizing structures and processes used to compliment the content and body of knowledge.

Beyond the wealth of good "process tools" that are capable of adding significant value, there is a growing willingness and, in many cases, eagerness among organizers, speakers and participants to not only use these process tools, but innovate how they can fit together to amplified effect as a whole. Community gathering is on the verge of finding meta-structures and meta-processes which can transform or fundamentally reframe the community's awareness of itself and the world.

Successful design on this level utilizes and leverages the complexity and relationships created in the discrete modules. The whole becomes not only 'greater' than the sum of the parts, it emerges a different, deeper quality of experience. The system escapes to a higher order.

These escapes – or phase transitions – are the fascination and the essence of Tomorrow Makers' raison d'être. It is precisely these situations for which the system and method that we have been practicing and coming toward knowing since 1979 was invented...

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