A timeline of the use and spread of the term "Group Genius"

1980: Inspired by her observations and reflections on her time teaching second grade in the late 1960’s and her exposure to the work of Lawrence Halprin, Gail Taylor coins the term. It finds its way into the business planning documents and collateral of Taylor Associates in the early 1980's.

1997: Fast Company Magazine publishes Group Genius, a feature article on Matt and Gail Taylor and the DesignShop process they created with MG Taylor Corporation (formerly Taylor Associates).

1998: Leaping the Abyss: Putting Group Genius to Work, by Chris Peterson and Gayle Pergamit published by Knowhere Press. This book was the first, comprehensive mass market publication detailing the MG Taylor frameworks, processes and methods. Currently unavailable in print at a reasonable price, the book is available for free online.

1999: The Foresight Institute, where Leaping the Abyss authors were Senior Associates, hosts Group Genius Weekend at the Knowhere Store in Palo Alto, California. This marked the first appearance of the Group Genius logo (pictured below right) created by Christopher Fuller and Claire Arias.

2000: The inaugral "Group Genius Awards" are presented by MG Taylor to individuals, event teams, and NavCenters that exemplify Group Genius in how they work and release creativity in groups.

Around 2004, Architectz of Group Genius forms as a design consultancy in Milan, Italy, inspired by the work and methodology of Matt and Gail Taylor.

2007: Group Genius: The Creative Power of Collaboration by Keith Sawyer, a renowned and highly regarded scholar on the science of creativity, is published. So far as we can tell, this is the first public appearance of the term not directly connected with the original usage of the term, though the context and meaning has much overlap. The book has been well received and is typically receives the highest Google page rank when doing a search for “group genius."

2014: The Difference Australia, a subsidary of Pricewaterhouse Coopers, launches a promotional video that appropriates the term, indirectly referencing the Taylor methodology as a core source of their own methodology. Gail and Matt are frequent advisors, educators and co-designers to The Difference Australia team.

2014: Tomorrow Maker Todd Johnston appears at TEDx Livermore and gives a Talk on several of the core conditions that contribute to the realization of Group Genius.

 

TEDx Livermore: Uncorking Creativity with Group Genius

Screenshot from Todd's TEDx Livermore Talk via LivestreamNote: The following is the written version of my talk at TEDxLivermore: Uncorking Creativity on September 20, 2014. When the talk is available online, a link will be posted here.

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Good morning.

I want to begin with a simple assertion:

To be human is to be creative..

It is in our nature. Unlike batteries, creativity is included in the package.

Now, we may each have our own means of expressing this creativity, and our own perception of our creativity relative to other people may vary.

And, certainly, good arguments have been made that as we grow up and are socialized into the world, our abilities to tap into and express our creativity may diminish if they are not developed and practiced.

But at a fundamental level, whether it is expressed by baking cakes or writing code, painting portraits or snapping selfies, architecting buildings or building businesses, we are all innately and unavoidably creative.

And it is this creativity which lies within each of us that has largely brought about and enabled the world we live in, with all of it’s incredible in its beauty, sophistication and capability.

And, we have no reason not to think that immeasurable good things will continue to be brought into the world with this creative force.

And yet...

The sum of our creativity is not enough.

It is not enough to solve for the kind of complex problems that we, as a species have and will continue to create as a natural course of our lives.

It is not going to be enough to solve the challenges that matter most in our organizations, institutions, communities, ecosystems and so forth..

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Spark Card: Finding New Search Images

We are prepared to see, and we see easily, things for which our language and culture hand us ready-made labels. When those labels are lacking, even though the phenomena may be all around us, we may quite easily fail to see them at all. The perceptual attractors that we each possess are the filters through which we scan and sort reality, and thereby they determine what we perceive on high and low levels. - Douglas Hofstadter
todd_0755.jpgHofstadter's 'perceptual attractors' are what we call search images. These images are the perceptual cues we look for to identify and assess the systems that make up our world. Kevin Kelly's Out of Control, Chapter 4: Assembling Complexity, provides a great example by telling the story of what ecologist Steve Packard learned over numerous attempts to grow a prairie from scratch. He has some of the necessary search images going into his exploration, but they proved insufficient:

... He felt yet another ingredient must be missing which prevented a living system from snapping together. He started reading the botanical history of the area and studying the oddball species...

"What the heck is this?" he'd asked the botanist. "It's not in the books, it's not listed in the state catalogue of species. What is it?" The botanist had said, "I don't know. It could be a savanna blazing star, but there aren't any savannas here, so it couldn't be that. Don't know what is." What one is not looking for, one does not see.

... An epiphany of sorts overtook Packard when he watched the piles of his seed accumulate in his garage. The prairie seed mix was dry and fluffy-like grass seed. The emerging savanna seed collection, on the other hand, was "multicolored handfuls of lumpy, oozy, glop," ripe with pulpy seeds and dried fruits. Not by wind, but by animals and birds did these seeds disperse. The thing -- the system of coevolved, interlocking organisms -- he was seeking to restore was not a mere prairie, but a prairie with trees: a savanna... once Packard got a "search image" of the savanna in his mind, he began to see evidence of it everywhere.

What search images are you using to identify the key ingredients and instructions for assembling the project or venture you're working on?

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