The Next One
/During a Sponsor Session for a recent event, a Sponsor challenged us to make ‘this one’—the one for his organization—'the best.'
The comment provoked Matt to recall something Frank Lloyd Wright said a half-century ago. Matt shared the memory this way:
“It was in an interview in the mid 50s with Hugh Downs, I believe. Asked which was his best building, Wright said, ‘my dear boy (anyone under 60 was a boy to FLW), the NEXT one.’"
Wright’s comment captures the essence of why both collecting and using feedback is of such importance. From a design sense, feedback is what links the past to the future in a meaningful way. Yet, it seems all too rare that we treat the collection and offering of feedback seriously, let alone systemically.
